RESUME

EXPERIENCE

CREATIVE PROJECT MANAGER

Square | SF, CA (Remote) | 2022-2023

Partnered with 16+ multi-stakeholder distributed team in design, localization, development, and QA of global product updates.

• Developed detailed project plans and provided oversight for entire project lifecycle resulting in consistent achievement of project scope, schedule, and budget targets.

• Proactively anticipated and adjusted project plan to mitigate potential risks and achieve successful project outcomes.

• Established more effective and streamlined QA system, resulting in fewer rounds of QA and 30% increase in team efficiency.

• Built content calendar methodology for tracking, communicating, and managing product updates for monthly newsletter distribution to 600,000 sellers.

• Successfully assumed interim program manager responsibilities for 9 months during supervisor’s absence.

GO TO MARKET PRODUCER (Contract)

YouTube TV | SF, CA | 2021-2022

Led programming campaigns and ensured on-time delivery of work from four external ad agencies for must-see lists, social media, and YTV channel assets.

· Created bi-weekly newsletter and tracked metrics driving upsell to six million YTV users.

· Communicated with network partners daily ensuring accuracy of programming information and key art approved for use in campaign initiatives.

· Instituted process improvements by revamping the tracking of edits to marketing campaign assets.

INTERACTIVE PRODUCER (Contract)

Google | SF, CA | 2021

Drove interactive launches, campaign refreshers and expansion projects for Retail, Devices and Services branch of Google Store.

• Executed 8-20+ monthly product launches, ensuring work was approved by Creative, Product, Legal and Green Lines teams before content was localized and deployed.

• Ensured team satisfaction and project success by daily communication of next steps, advancing stakeholder reviews, as well as facilitating and contributing to QA process.

• Assured product information and data were clearly documented resulting in less development and QA time.

PROJECT MANAGER

Splice | SF, CA | 2019-2021

Guided team of 8-12 creatives and developers at dynamic startup ad agency dedicated to designing engaging digital and print integrated marketing campaigns.

• Expertly managed 20+ projects simultaneously, including websites, email campaigns, banners, and journal ads throughout total project process, from briefing to
creative development and final delivery.

• Maintained project profitability and delivered within $1M annual budget.

• Ensured project requirements were understood, resources secured, and deliverables were executed to client specifications and deadlines.

DIGITAL PROJECT MANAGER

Edelman | SF, CA | 2018-2019

Collaborated with cross-functional agency teams to deliver social posts, influencer programs, and infographics projects for Adobe, HP, Service Now, and Sunrun.

· Boosted HP brand awareness by 25% through implementation of targeted social media marketing campaign, securing talent and assisting with content for product reviews.

· Launched initial Adobe Lightroom influencer program, collaborating with influencers and creative teams to develop digital assets.

· Increased program activation and doubled quarterly targets resulting in additional business for the company.

UI/UX PRODUCER (Contract)

Kaiser Permanente | SF, CA | 2017-2018

Directed web, mobile, and UI/UX projects from start to finish, which encompassed UI design creation, usability testing, development, and QA for IBM WebSphere to AEM website migration.

· Guided 22+ cross-functional team members to create user flows, wireframes, and hi-fidelity prototypes ensuring best-in-class user experience.

· Facilitated user acceptance testing process, which consisted of test planning, compilation of results, and implementation of feedback.

· Initiated process improvement by creating a more efficient timeline template to better manage project workflow which increased department productivity by 35%.

EDUCATION

Bachelor of Fine Arts (B.F.A.)

Virginia Commonwealth University

Richmond, VA, 23284