RESUME

CREATIVE PROGRAM MANAGER

Walmart Connect | Remote | 2024 – Present (Contract)

Managed 26 content development projects over 10 months, overseeing all phases from kickoff to delivery, including documentation, operations, and communication to meet deadlines and stakeholder expectations.

• Served as the primary point of contact for cross-functional teams and external vendors, ensuring clear communication and timely updates.
• Led weekly stand-ups and created detailed project trackers to align milestones, address roadblocks, and adjust timelines as needed.
• Identified and mitigated risks, using scenario planning to resolve potential issues and keeping the team on task and schedule.
• Standardized operations by optimizing meeting cadence and adopting real-time collaboration tools, improving team communication and efficiency by 65%.

CREATIVE PROJECT MANAGER

Square | SF, CA (Remote) | 2022-2023

Partnered with 16+ multi-stakeholder distributed team in design, localization, development, and QA of global product updates.

• Developed detailed project plans and provided oversight for entire project lifecycle resulting in consistent achievement of project scope, schedule, and budget targets.
• Proactively anticipated and adjusted project plan to mitigate potential risks and achieve successful project outcomes.
• Established more effective and streamlined QA system, resulting in fewer rounds of QA and 30% increase in team efficiency.
• Built content calendar methodology for tracking, communicating, and managing product updates for monthly newsletter distribution to 600,000 sellers.
• Successfully assumed interim program manager responsibilities for 9 months during supervisor’s absence.

GO TO MARKET PRODUCER (Contract)

YouTube TV | SF, CA | 2021-2022

Led programming campaigns and ensured on-time delivery of work from four external ad agencies for must-see lists, social media, and YTV channel assets.

• Created bi-weekly newsletter and tracked metrics driving upsell to six million YTV users.
• Communicated with network partners daily ensuring accuracy of programming information and key art approved for use in campaign initiatives.
• Instituted process improvements by revamping the tracking of edits to marketing campaign assets.

INTERACTIVE PRODUCER (Contract)

Google | SF, CA | 2021

Drove interactive launches, campaign refreshers and expansion projects for Retail, Devices and Services branch of Google Store.

• Executed 8-20+ monthly product launches, ensuring work was approved by Creative, Product, Legal and Green Lines teams before content was localized and deployed.
• Ensured team satisfaction and project success by daily communication of next steps, advancing stakeholder reviews, as well as facilitating and contributing to QA process.
• Assured product information and data were clearly documented resulting in less development and QA time. 

PROJECT MANAGER

Splice | SF, CA | 2019-2021

Guided team of 8-12 creatives and developers at dynamic startup ad agency dedicated to designing engaging digital and print integrated marketing campaigns.

• Expertly managed 20+ projects simultaneously, including websites, email campaigns, banners, and journal ads throughout total project process, from briefing to creative development and final delivery.
• Maintained project profitability and delivered within $1M annual budget.
• Ensured project requirements were understood, resources secured, and deliverables were executed to client specifications and deadlines.

DIGITAL PROJECT MANAGER

Edelman | SF, CA | 2018-2019

Collaborated with cross-functional agency teams to deliver social posts, influencer programs, and infographics projects for Adobe, HP, Service Now, and Sunrun.

• Boosted HP brand awareness by 25% through implementation of targeted social media marketing campaign, securing talent and assisting with content for product reviews.
• Launched initial Adobe Lightroom influencer program, collaborating with influencers and creative teams to develop digital assets.
• Increased program activation and doubled quarterly targets resulting in additional business for the company.

UI/UX PRODUCER (Contract)

Kaiser Permanente | SF, CA | 2017-2018

Directed web, mobile, and UI/UX projects from start to finish, which encompassed UI design creation, usability testing, development, and QA for IBM WebSphere to AEM website migration.

• Guided 22+ cross-functional team members to create user flows, wireframes, and hi-fidelity prototypes ensuring best-in-class user experience.
• Facilitated user acceptance testing process, which consisted of test planning, compilation of results, and implementation of feedback.
• Initiated process improvement by creating a more efficient timeline template to better manage project workflow which increased department productivity by 35%.